Import your list, let AI make the calls, see where they fail, rewrite the script, and replay your worst calls before the next thousand dials.
48 of 81 calls stopped here, before the manager. Replay 20 of them.
Create replay set| Venue | Phone | Stage | Time | Status |
|---|---|---|---|---|
| Joe's Bar | +1 512 555 0182 | Gatekeeper | 10:00 AM | Queued |
| Sunset Salon | +1 512 555 0144 | Manager | 10:15 AM | Queued |
| FitLife Gym | +1 512 555 0178 | Answered | 10:30 AM | Queued |
The loop is the product. Everything before it is setup you do once.
Upload a CSV. Columns get mapped, duplicates are caught, and every number is checked before anything is dialed.
It calls between 8 am and 9 pm in the venue's own time zone, says it's an AI in its first sentence, says the call is recorded, and works with whoever picks up.
Rewrite the block that lost the call, then rerun your 20 worst calls against the new script before the next thousand dials.
Our own campaign · US bars · 16 Sep – 27 Oct 2026
60% less than an in-house SDR's 37 paid hours, and about 7x less than a calling agency.
These are our own calls, for a product of ours, not a customer's: 1,630 calls to 1,184 venues over 26 calling days, 997 billed minutes (each connected call rounded up to a whole minute). Below is what those same calls cost each way.
| Who makes the calls | These 1,630 calls | Against our Scale plan | What it takes, and where the number comes from |
|---|---|---|---|
| OursAI Call Studio, Scale plan | $599 | 997 of Scale's 1,000 included minutes, if the calls run within one calendar month | On Growth $834 ($199 + 747 × $0.85), on Starter $987 ($49 + 947 × $0.99). Number checks, AI voice, phone line, recording, transcript and summary included; unanswered calls are free. Prices: the plans below. Minutes: our call log. |
| In-house SDR (US) | $1,480 | Scale is 60% less 44% less on Growth, 33% on Starter | 37 paid hours × $40/h with taxes and benefits: 27.8 h of dialing, talking and notes (from our call log), with 75% of the day on the phone. That is conservative: a loaded US SDR is $46–57/h, which makes these calls $1,700–2,100. Plus hiring, and a 3-month ramp. BLS OEWS May 2025, 41-3091, median $69,990 · BLS ECEC June 2026 · The Bridge Group, 2025 SDR Metrics Report |
| Calling agency (US or managed) | about $4,500range $4,100–8,900 | About 7x Scale's price 4–15x, by plan and quote | Upcall $3.50–7.50 per lead with a 1,000-lead minimum; Quick Cold Calls $695 per 250 call activities; SalesHive offshore SDRs $4,500–7,000 a month (SalesBread). 2–3 weeks of setup before the first call. Upcall pricing · Quick Cold Calls pricing · SalesHive (SalesBread) |
| Build it yourself on AI voice APIs | $50–260in usage for these minutes | Less in usage; the build comes first | Plus the dialer, list import, number checks, voicemail handling, calling-hour rules, recordings and a console to build: 2–8 developer-weeks, our estimate. Bland, $0.14/min · Retell · Vapi · ElevenLabs |
To be fair: a freelance or offshore caller can cost about the same or less for these calls ($290–1,210: HireTalent.ph, about $6/h; GetCallers, $290 a week), and a US hourly telemarketer about $520–1,100 (BLS OEWS 41-9041, median $17.04/h): you hire, train and check them. Other companies' prices are as published or reported as of November 2026; a quote can differ.
A replay is a rehearsal, not a result. It catches a change that makes things worse before it costs you real dials — it can't prove a script works on live people.
The fix for "nobody answers" is a different time slot. The fix for "the host hangs up" is one sentence in the script. A three-number dashboard can't tell you which you have.
A monthly plan with minutes included. The number check, the AI voice, the phone line, the recording, the transcript and the summary are all in the minute. Unanswered calls are free.
And that the call is recorded. It says so again whenever anyone asks. It never claims to be a person.
Mobile, VoIP, and unknown numbers are never dialed. Unknown is not "probably fine".
One request blocks the number on every workspace. Anyone can ask through the public form.
The venue's own time zone, not yours and not its posted opening hours. A row with no time zone is never dialed.